Top 5 Beauty Retail Apps in Uruguay Q1 2023

During the first quarter of 2023, the performance of the top 5 beauty retail applications in Uruguay shows varying trends across downloads, revenue, and active users. Here’s a detailed look at how these apps fared.

Ulta Beauty: Makeup & Skincare saw a consistent download trend throughout the quarter, with numbers ranging from 37 to 53 weekly downloads. Active user numbers were steady, starting at 310 at the end of December and peaking at 369 in mid-March.

Perfumerías DRUNI had a more fluctuating download pattern, with weekly downloads peaking at 25 in late December and dropping to as low as 0 on several occasions. Active users showed a significant decline, starting at 28 and stabilizing at 10 towards the end of the quarter.

For Nykaa – Makeup/Beauty Shopping, the app had no downloads or active users until the last week of March when it recorded 40 downloads and 40 active users.

IPSY: Personalized Beauty had minimal activity in Q1 2023, with only 3 downloads in mid-February and no significant data on active users or revenue.

Lastly, the Nykaa Fashion - Shopping App recorded 2 downloads in the last week of March, with no significant data for active users or revenue.

For more detailed insights and data, visit Sensor Tower.